Earth Day - Quercus Animals and the Making
Apr 22nd, 2010 by admin
McCann Erickson (Portugal) created this anti-global-warming spot on behalf of Quercus (National Association of Preservation of the Nature), the country’s national nature-conservation association.
It has to be one of the most heart wrenching anti-global warming campaigns, but disturbing PSA about global warming. The animation is nice and bleak, the piano music plaintive. But the science seems dodgy—will animals really start committing suicide en masse if global warming gets worse?
